Recently, there was a conversation between two car enthusiasts who wondered if BMW’s success was due to their design or despite it. One of them suggested that BMW could sell even more cars if they reverted to more understated designs. However, BMW’s latest post on their Instagram page shows a different story.
The post featured images of an off-road vehicle, which is likely a BMW X5 of the G05 generation, that was designed using AI. Although the proportions are a bit unusual, the overall design is quite impressive. BMW’s in-house designers were also tasked with creating an off-road vehicle, and while their designs aren’t bad, they don’t quite compare to the AI-generated one.
So, is it fair to say that AI can design BMWs better than the human designers? The answer is both yes and no. The AI has access to all the existing design ideas and can quickly come up with something unique. Meanwhile, the human designers have to work hard to evolve the design language and take into account a range of factors such as technology, safety, environmental regulations, consumer demands, and even the feelings of those who drive older BMWs.
While it may seem that the AI is outpacing human designers, it’s important to remember that these two entities are not in competition with each other. Rather, they can work together to create truly innovative designs that push the boundaries of what’s possible. BMW’s recent use of AI to design their latest off-roader is proof of that.
while it’s understandable that some may feel threatened by the potential of AI, it’s important to remember that it’s just another tool that can be used to create amazing designs. Human designers still have an important role to play in the design process, and their unique insights and creativity cannot be replaced by any machine. Together, AI and human designers can create something truly remarkable