Amazon is testing a new system that uses artificial intelligence (AI) to identify and track products without the need for barcodes. The system uses cameras equipped with AI algorithms to identify products as they pass by, allowing for faster and more efficient tracking and sorting in Amazon’s distribution centers. The system is already in use in several locations in Europe, including Germany and Spain, and is reportedly accurate in 99% of cases. While barcodes have long been a staple in the world of retail and product tracking, Amazon believes that AI can provide a faster and more reliable method of identifying and tracking products. This could potentially lead to fewer instances of incorrect items being sent to customers, and ultimately, to more efficient and effective distribution processes.